Project Description: FANatic, a mid to high-end sports retail store, sought to redesign their website and shopping cart system to address user pain points and improve overall usability. The project included an in-depth research phase, leading to a mobile-first design, simplified navigation, and streamlined shopping cart experience. The redesigned website successfully increased conversion rates, reduced cart abandonment, and attracted new users.

Project Description: Atlanta Public Schools required a website redesign to improve usability and accessibility for students, parents, and educators. The project involved a comprehensive research phase to understand user needs and preferences, leading to a user-centered design and an improved information architecture. The redesigned website increased user engagement, reduced bounce rates, and boosted online resource usage.

Project Description: The Rolling Bistro, a popular food truck, wanted to enhance its web app for a more user-friendly food ordering experience. The project aimed to streamline the ordering process and redesign the user interface. By incorporating user feedback and focusing on core functionality, the new web app significantly increased online orders, improved customer retention, and reduced order processing time.

Project Description: GoMio, a media streaming company, aimed to design a handheld media streamer with a built-in laser projector and an onscreen user interface to compete with web and app-based streaming services. The project included researching competitor products, developing detailed personas, and suggesting features to make the product competitive. GoMio Pro, a variant tailored for film producers and filmmakers, offered advanced features and a different user interface. Both products achieved success in the market, increased market share, and received positive user reviews.

Project Description: HighEnd, a major high-end retail brand, needed a complete overhaul of their online user experience to cater to their affluent shopper base. The project involved a thorough research phase, including competitor analysis, user interviews, and surveys. The main focus was on developing a responsive web design that adapts to various devices and personalizing content to engage users. The new website provided an improved shopping experience, resulting in increased conversion rates, reduced bounce rates, and enhanced customer satisfaction.