© 2025 by LS Jordan Design
PROJECT: ATLANTA PUBLIC SCHOOLS WEBSITE REDESIGN
ROLES: UI/UX WEB DESIGNER/PROJECT MANAGER
Overview:
In 2007, Atlanta Public Schools initiated a full redesign of its public-facing website to modernize communication and integrate emerging digital technologies.
Approach: Through a human-centered discovery process, our team conducted extensive stakeholder research, engaging district leadership, school board members, parents, and students; to define priorities and communication needs. After evaluating multiple CMS platforms, we selected SchoolWires (now Blackboard) for its scalability and adaptability to district-wide requirements.
Outcome:
The redesign established a flexible, template-based system that improved usability, accessibility, and communication flow across schools. Despite leadership and policy changes over nearly two decades, I continued to serve as lead designer during key transitional phases, ensuring design continuity, user-centered updates, and alignment with evolving district goals.
STRATEGY: A change in district leadership required a quickly designed transitional site. At this time, all school websites were independently hosted and updated via ftp. The transitional site was designed using a schema similar to school district websites of the same period. The above wireframe illustrates the initial approved design change from the original design from the 1990's.
Initial Redesign Developed in FrontPage
Atlanta Public Schools Website - 2004
IMPLEMENTATION OF REDESIGN IN CMS: In 2010 my team implemented the first CMS, Schoolwires (now Blackboard.). At the time, district strategy sought a rebranding campaign, and only mild modifications to the public-facing communication platforms.
IMPLEMENTATION OF REDESIGN IN CMS: 2015 saw a major redesign of the Atlanta Public Schools website, cementing it as the official communication platform for the district. My work was to research, design, test, and implement the latest version of the website, which is still in use today.
